Love it or hate it, the fact is that an Instagram account can make or break your business. Instagram Marketing 2021 is a Udemy class that is perfect for all your Insta needs. The great thing about Instagram is that there is SO much marketing potential. However, it isn’t always intuitive, which is why this class is a game-changer.

Why I Enrolled in Instagram Marketing 2021

I enrolled because I wanted to promote my earring store, Oddity Cart. Here is my Instagram Account, which I’m hoping to improve significantly over the course of the next few weeks!

Despite being a tech-savvy millennial, I never really got Instagram. I’ve been really resistant to it in my personal life, and when it came to promoting my business, I slapped some hashtags on and was hoping for my random photos to go viral. I had no such luck…

It turns out that there is a lot more to Instagram than #selfies. Instagram Marketing 2021 is a course that will help you navigate this social media app and make the most out of it. I spent about five hours watching the courses this weekend, and I feel like I already learned a lot.

About Instagram Marketing 2021

Instagram Marketing 2021 is a course on Udemy created by Evan Kimbrell. I’ve written about Udemy courses before. They are amazing and offer crazy discounts on all their classes regularly. This course is priced at $159.99, but I bought it for $20.99 – which it is currently available for at 87% off.

Evan Kimbrell is the Founder and Director of Sprintkick, a full-service, referral-only digital agency based out of San Francisco. Over the past four years, he’s overseen the development and launch of over 100 web and mobile apps. His clients range from two-person bootstrapping startups to multibillion-dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, and GNC.

Evan Kimbrell is in the top 1% of Udemy instructors with over 30 courses on Entrepreneurship & Marketing. His courses have over 456,000 students, 35,000+ 5 star reviews, and have been covered in publications such as TechCrunch, Entrepreneur Magazine, and Buzzfeed.

The class contains 23 hours of video and 165+ custom resources & guides. Plus, anyone who takes the course can join a Slack group with direct access to ask the instructor questions. If you are new to Instagram, you can go in order and watch everything.

The instructor will explain each section before he starts and will prompt you to skip if you already know how to do certain things. I find this super helpful because no one wants to waste time reviewing what they already know. I appreciate how accommodating Evan is in this regard.

What you’ll learn:

• Learn how to create a successful themed, business, or personal account on Instagram
• Be able to pick an effective name for their account
• Understand the platform specific and growth marketing jargon associated with Instagram
• Create an attractive logo and further optimize their profile bio, name, & call to actions.
• Use and operate analytics tools like Iconosquare & HypeAuditor
• Analyze and understand why content on other accounts work
• Design a cost & time effective content strategy that works for long term growth
• Research and network with other competitor accounts in their space
• Create their own first batch of high quality content optimized for attention on Instagram
• Find the best images for use on Instagram and prevent copyright complications
• Use scheduling tools like Buffer & Later to better control & manage their future posts
• Use Final Cut Pro and adobe Premiere to successfully put together and export Instagram videos
• Shoot their own personal video for Instagram
• Use Photoshop to create custom images
• Use Pablo to rapidly create quote & motivational images
• Identify strong performing posts that complement their content strategy and re-gram them
• Identify, research, and pick the best hashtags for each of their posts
• Increase engagement in their posts with effective caption and CTA strategies
• Create and deploy an effective “dummy account strategy”
• Create a high performing and low effort habit schedule for growing their account
• Find and select the best opportunities for growing their accounts through shoutouts
• Setup and monitor follow, like, & comment bots in a tasteful way that brings attention to their account
• Create a workflow and design a system for their content production
• Post an effective job ad online to find help in scaling their content production
• Trial and decide which freelancers are right for their account and their content strategy
• Make money through their account in 4 different ways
• Use mobile optimized tools like Linktree for lead generation
• Design and execute an effective Instagram Story strategy
• Design and monitor Instagram ads designed to accelerate their account growth
• Navigate the Facebook advertising platform and use it effectively for Instagram
• Design and run effective Instagram Live sessions that result in account growth & engagement
• Use advanced tools like Jarvee for coordinating multiple accounts and automating content
• Use advanced tools to automate outreach for promotional strategies, like shoutouts
• Design and run successful competitions that are legal and cost effective

Are there any course requirements or prerequisites?

• Have access to a smartphone and a consistent internet connection
• No prior experience with Instagram required

Who this course is for:

• Anyone interested in starting an Instagram account for their self or their business
• Anyone with an already existing account that they want to improve and grow

Summary: Instagram Marketing 2021

I am so glad I discovered Instagram Marketing 2021! Even though I have just started the course, I already see the value in what I’m learning. I absolutely cannot wait to keep watching the courses and take my Instagram account to the next level. Udemy is a great place to find affordable classes on any topic under the sun!

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