“Ooh, this skin cream looks great,” I have thought on many occasions while strolling through the malls of Shanghai. I lift the product off the shelf and glance at the label out of habit even though I don’t understand a word. More times than I care to admit, I actually took it home and put it on my skin. Big mistake.
Common ingredients in Chinese products include toxic skin whitening chemicals (sometimes even found in deodorant), lead and even arsenic. It doesn’t help if you’re shopping for a brand you already know – sometimes the product is fake. Unfortunately, China isn’t the only country that puts dangerous, unnecessary and often unethical ingredients in their beauty products – this happens all over the world.
Do you want products made with natural ingredients that will make you look, smell and feel beautiful? Back away from that Sephora basket, walk towards the nearest exit and come meet Severine Clement, owner of My Beauty Farm.
Severine was born in France and moved to Shanghai ten years ago where she now lives with her husband and two children. After just one year in this cosmopolitan city of 24 million people, she began making her own cosmetics because she was frustrated with the products she was buying.
“The range of choices was so wide that I never knew if the product I was buying was the best suited for my skin,” Severine explained. “In addition to this, I was not comfortable not knowing what I was applying to my skin.”
She had always been interested in simple cosmetics and was willing to take the time to learn how to make customized cosmetics from natural, pure (and mostly organic) ingredients. Severine had to learn all this by herself because there weren’t any classes that taught how to make DIY natural cosmetics.
At first she would strictly follow recipes that she found online while researching the properties, benefits and uses of various natural ingredients. Later she began adjusting the recipes to suit her own skin and preferences which led to her creating totally new recipes!
“I like selecting the ingredients, creating my own personalized products and adjusting the recipes according to my skin’s needs. I always feel good after hand-crafting my own products. And I like knowing that I’m treating my skin with the best quality ingredients.”
My Beauty Farm is unique because Severine regularly changes her recipes and the products she sells because she adapts them to each customer. She is happy to cater to vegan clients and in general, most of her clients are eco-conscious. In addition to selling quality natural products, she also hosts the very DIY workshops that she wishes she could have attended nine years ago!
“My mission is to empower women to take control of their beauty by sharing my expertise, knowledge and recipes,” Severine says. So far, she has hosted over 60 workshops that have welcomed more than 300 visitors. Although her clients are all based in Shanghai, they come from all over the world.
She organizes workshops two or three times a month and thoroughly enjoys the contact with people as well as teaching something she is passionate about. Now that her kids are getting older, she is slowly introducing them to her hobby by helping them make their own cosmetics. She even organizes DIY workshops for children!
“I believe that everyone’s skin is unique, so I provide one-on-one advice to my customers,” Severine says. Some of her favorite ingredients include rosehip carrier oil, geranium, essential oil, cacao butter and rose floral water.
I myself discovered Severine when I was in search of vegan essential oils. I had purchased several essential oils on Taobao but wasn’t quite satisfied. The peppermint oil that I got from her is light and fragrant; I’ve worn it every day as perfume and I’m looking forward to discovering its many health benefits.
Find out more about My Beauty Farm and Severine’s DIY workshops on her Facebook page or add her on WeChat (ID = SeverineClement).